How it started.

I was always the person who did a lot of product research, and people would confidently ask me for my recommendations.

When my wife and I were having our kids, this naturally translated into TV theater, and a lot of requests wanted it. I'd already done the research, so it was easier to write it down in one place and send people there. That was Bobby's Best. It started as a newsletter and a website and reached thousands of people around the world.

Running the site taught me how affiliate marketing works from the inside. That lesson led me to found Acceleration Partners, now one of the largest affiliate and partner marketing agencies in the world, and to write Performance Partnerships, a leading book on the subject.

My kids are grown now, but people still ask me for advice on what to buy. So I thought it would be fun to bring Bobby's Best back, with new categories for what's relevant today.

I also write the weekly Friday Forward newsletter and host the Elevate podcast.

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